MGM Resorts\u2019 newest endeavor seems to have taken everyone by surprise \u2013 it is often assumed that all casinos exist to gobble everything down to the last penny from the bank accounts of avid gamblers. However, this is what MGM Resorts advocates, \u201cThe longer you play, the more money you\u2019re likely to lose. Chasing losses almost always leads to bigger losses.\u201d<\/p>\n
To this effect, MGM Resorts has launched a new program dubbed \u2018GameSense\u2019 that is intended to help gamblers play responsibly and keep them from chasing losses. The GameSense program, which is barely a month old is based on cautionary messages delivered at MGM Resorts\u2019 M Life Rewards center, on MGM\u2019s slots machines as well as the casino\u2019s video advertising screens. In a month, GameSense\u2019s outreach is to be extended to every part of the country to all other MGM properties.<\/p>\n
The GameSense program borrows quite a bit from other like-minded programs that have been successfully implemented in British Columbia and Massachusetts \u2013 all of them are geared towards dispelling myths and misconceptions associated with gambling.<\/p>\n
Massachusetts\u2019 Play My Way program which is considered to be a gambling addiction prevention or management tool has been quite successful in achieving its goals according to preliminary analysis.<\/p>\n
Researchers from Cambridge Health Alliance have ascertained that players who use the Play My Way Program are gambling less often and hence losing less money when compared to other regular gamblers.<\/p>\n
Like MGM\u2019s GameSense program, Play My Way gives gamblers the opportunity to draw up a spending budget themselves using casino rewards cards.<\/p>\n
Released earlier this year, the program is the brainchild of Massachusetts gambling regulators who wanted to help gamblers cut down on the betting expenditures. Initially, it was expected to be implemented in some of the largest casinos including MGM but since MGM already has its own, GameSense, the plan has been implemented in other new casinos within Massachusetts.<\/p>\n
GameSense includes guides and tips on how to best make the most out of your time and money while gambling. The slots guide, for instance, explains how the outcomes are randomly generated by the slots machines and includes a tip that reads, \u201cPersistence does not pay off.\u201d The program, according to MGM Resorts vice president Alan Feldman is based on the premise that gambling should be an affordable and fun activity rather than being a source of financial and mental distress. Feldman further pointed out that, \u201cWe are all very sensitive to the fact that for us to be a sustainable business long-term, we need to have sustainable customers. To do that over time, we need to be certain that our customers are doing just fine.\u201d<\/p>\n
GameSense includes some great tips that will come in handy for every gambler and just to mention a few, they include;<\/p>\n